Active participation of customers (i.e. consumers, producers (prosumers), SME's and LE's) is of crucial importance to the success of the transition of the energy system.
DuneWorks is involved in writing the 'Customer Behaviour' Task for Research Area C 'Smart Customers'. This task discusses several relevant issues relating to active customer participation:
Creating an enabling environment where the available smart grid related technologies, services, policies, infrastructures and social issues not only encourage but facilitate increased customer involvement/engagement
Changes in routines
Changes in investment behaviour
Lowering thresholds
Norm/practice changing programmes and services
Identifying system approaches to behavioural change
Customer development over time
Prosumer Oriented Programs (Change scenarios)
Prosumer Aggregation (Packaging services)
Roadmap approach
Persuasive Technology
Automation of behaviour
Customer Segmentation
