The IEA DSM ExCo, at their 38th meeting at Jeju Island in South Korea, have signed off a new task which concentrates specifically on energy end user behaviour change.

This new task focuses on the complexities of human behaviour when using energy. It addresses the need to unravel these complexities in order to access the huge end user behaviour change potential for DSM programmes. Only once the silos are broken down and the 'loop' between behaviour change researchers, financers, policy makers, DSM implementers and energy end users is closed, will this potential be realised. We hope that this task will help address these difficulties and come up with guidelines, recommendations and examples of best (and good) practice and learnings from various cultures and contexts. DuneWorks and the New Zealand expert Sea Rotmann from NERI are the operating agents for this task.